About 80% of Americans feel “the most significant family or social problem facing America is the physical absence of the father from the home.” Research shows that the absence of a father in the family correlates closely with crime, educational and emotional problems, teenage pregnancy, and drug and alcohol abuse.
In an effort to show dads the critical role they play in their children’s lives, the Ad Council has partnered with the National Responsible Fatherhood Clearinghouse and volunteer ad agency Campbell-Ewald to create a new PSA campaign that communicates to fathers that their presence is essential to their children’s well-being. The campaign provides fathers with the information they need to become better dads.
3 commercials below showing that small moment can have a major impact on a child’s life. The signature “Take time to be a dad today” closes the concept. The campaign extends through the website www.fatherhood.gov, where you can also give a PSA starring Obama that was launched on the parents.