Volvo has launched a new campaign in Portugal to promote their ecological and economical cal line Volvo Drive. Instead of showing some ordinary commercial they created a reality show or more like a test drive. Three Volvo C30 cars with full fuel tanks were given to three chosen people to see how far they can go with one tank.
In 1959 Volvo invented the three-point safety belt which is one of the most important safety features in every car. It’s used in almost all cars now available but the problem is that not all people tend to wear safety belts. This new campaign called ‘Safe and Style’ was created in order to change people’s habits in UAE, where they see the safety belt wearing as not very ‘cool’ thing to do.
A gripping trailer for the new Volvo S60 which will debut at Geneva Motor Show in March. In stead of showing pictures of the new car, Volvo invited blind artist Esref Armagan to paint a picture of the car.