Volvo Trucks and advertising agency Forsman Bodenfors have released one more video from the most amazing campaign. The spot features Roland Svensson, who works as a technician for Volvo. His head measures 275 mm – just 25 mm less than Volvo FMX's ground clearance. The creatives demonstrate what this extra space can do in this breathtaking ad.
Volvo Trucks have again released the most amazing video spot. The brand has been making very dangerous stunt videos to prove the stability and precision of their trucks. This spot features legendary actor Jean-Claude Van Damme, who is famous for a wonderful performance when it comes to the complicated stunts.
Volvo Trucks and advertising agency Forsman & Bodenfors have released another impressive video recently. The brand is updating its campaign, which demonstrates the great vehicles. The ballerina and CEO stunts have gone viral immediately, but this one seem to beat all the records. To demonstrate the dynamic Volvo steering, the creatives have made a hamster to take over the wheel!
Volvo Trucks and advertising agency Forsman & Bodenfors have released this breathtaking video spot recently – definitely a must see. The video features Volvo Tucks' president Claes Nilsson, who says that a good advertising must go viral. Therefore, he himself has taken the responsibility to pull that off. To demonstrate the robustness of their trucks, Mr. Nilsson stands on a 15 ton vehicle, vertically hanging on its hook.
Not so far ago, we presented the awesome “Ballerina Stunt”, which proved how stable the trucks are. This time creatives asked the question: how many truckers can fit in the Volvo FH? The spot demonstrates roomier cab with a bunch of “truck drivers”. According to the creatives, no tricks were used during the shooting. Well, it is quite impressive then.
The campaign was launched to demonstrate the precision of handling Volvo Trucks. A team of professionals collaborated to perform an incredible but very dangerous stunt: a highliner Faith Dickey walked the wire between two moving trucks on a closed highway. It is a breathtaking experience.