Not so long ago we Volvo came up with an original idea how to present their new S60 model. They invited a blind artist to paint a picture of the car the way he imagines it.
Volvo XC60 Ambient Ad Campaign. Volvo Norway are constantly looking for new and fresh ways of communicating their sponsorship of the hottest alpine ski destinations in Norway. Ski boots were redecorated and turned into the car itself. Watching skiers in Volvo boots jump around and race in the snow, yet powerful product-demonstration.