VW has launched a new TV ads campaign to emphasize their supremacy over the competitors. The ads feature three former automotive engineers who symbolize Japanese, British and Italian car manufacturers.
Longer between fill ups. Golf BlueMotion. DDB London promote the fuel efficient BlueMotion Technology from Volkswagen. Volkswagen shows the human side of their fuel efficient BlueMotion technology, which in this case means longer between fill ups.
In order to promote the launch of the new Golf 6, with Park assist, in an unexpected and cost-effective way, we hired car guards to pop up in unusual places, such as cinemas, cafes, and beaches. For the price of a movie ticket and a car guard’s daily rate, the brand got to have [...]