PetCo and advertising agency Vitro have released this adorable video spot recently. The pets supplies brand has changed its advertising strategy and come up with a campaign called “The Power of Together”. It depicts people connecting with the dogs, cats, lizards and even fishes. It takes the communication of the species to a different level.
The video features a football player on an urban treadmill. He must overcome a lot of obstacles – orange road cones. And the athlete is doing very well, because he wears Asics Lethal Tigreor 5. He is even doing great, when a ridiculous things come on the treadmill. Like a chicken, for instance.
The one minute film reveals the beauty of this remote place – Alaska. And the idea of the spot is brilliant – investors might be a little reluctant because of the huge territory – it is America's biggest state. However, Alaska Communications has already taken care of it – they made big into smaller and, therefore, more approachable.