New Volkswagen viral campaign "The Fun Theory". They took three basic activities like recycling glass bottles, using stairs and throwing trash in the trash can and made them fun to do. The result was that people started doing things more when they had fun doing them.
To demonstrate how car crashworthiness has improved IIHS conducted car test between a 1959 Chevrolet Bel Air and a 2009 Chevrolet Malibu. In a real-world collision similar to this test, occupants of the new model would fare much better than in the vintage Chevy.
Special Red Sox Nation commercial directed by Paul Van Wart (Werk Brothers Media, Los Angeles) titled „Yankees Suck“. In these viral videos we see how people from Red Sox Nation spending their days. Red Sox Nation refers to the fans of the Boston Red Sox. In 2004 the Boston Red Sox began offering official citizenship in Red Sox Nation.
Viral video rolling to promote the site my11.com, a fantasy football game, where the Internet user does register on the site and become a coach for some of the biggest leagues in the world: UEFA, Premier League or even the World Cup in South Africa. The viral shows a guy trying to train a bunch of animals.
New Diesel campaign promoting their new line of helmets. "Quique the Head" is a story of Quique, who is simply born without a body, that is, the guy is just a head.
NHS Birmingham North & East "Fight Back" anti-smoking advert directed by photographer Rankin, which shows a smoker suffering an assault from an invisible assailant as he walks down the street. "Smoke and your body takes a beating," a voiceover says at the end of the commercial. "Fight back. Quit now."
MINI Celebrates 50 Years With the Unveiling of the Secret Twins. You guessed it, the twins in MINI videos represent the two new concept cars that are being debuted at the Frankfurt Auto Show today as part of the MINI 50th birthday celebrations.
Teaser for the IAA 2009 highlights by MINI. Part 3: Watch this video to see the untamed twins. Meet the mysterious twins on Sept 15th at the Frankfurt Auto show. Two Untamed. A new style by MINI.
Teaser for the IAA 2009 highlights by MINI. Part 2: Same feet, same legs, same abs of steel BUT These twins are different.
The newest viral from MINI and the first clue in a three part series. Who is this girl and what's on the other side of the mirror? Our lips are sealed except for one clue: watch this video to glimpse the untamed twins.
Released: June 2009 Advertiser: Olympus Agency: Mullen, Boston
McDonalds has launched a new interactive sign where passers-by can interact with images displayed on McDonald's giant LED screen, and visitors can take an interactive role at Piccadilly Circus, one of London's most photographed locations.
An online viral video campaign was just launched by the European Parliament to promote the elections.
Released: May 2009 Advertiser: TBS, My Boys Agency: Saatchi & Saatchi, New York
Released: January 2009 Advertiser: Ray-Ban sunglasses Campaign: Never Hide