Every important event becomes an advertisers' target. Previously it was London Olympics, now – the presidential elections. However, Mullen's creatives are really original this time. The commercial takes an unexpected turn and asks people in the street what would they do, if their candidate failed. They would leave the country and fly to Mexico with JetBlue.
Sarah made this hilarious video after the government had changed the voting rules just before the elections. The voters will not be able to use their social security cards, veteran photo ID cards or even student IDs in some cases. However, the gun owners can use their fire arm permits. Silverman suggests that a lot of Obama supporters are being shut off the voting.