The video features a rebellious organizer who invites to sing a petition. He got tired of everyone abroad referring to him as an Aussie who should "throw another shrimp on the barbie". The brand confronts such a notion with a steak.
The video features fashion designer Leona Edmiston and celebrity chef Ben O'Donoghue. They have collaborated to create a lamb feast – lamb's meat is being promoted as a fresh and stylish meal choice. Therefore, the advertisers creatively combine fashion with kitchen and produce a stunning result. Although, who wants to eat those little cute lambs.