Toyota launched a new corporate advertising campaign, built around the theme “Beyond Cars,” the campaign will include print and online ads also a new television commercial.

The campaign’s TV commercial was filmed in Georgetown, Kentucky. Everyone in the commercial is a Toyota team member. The spot features two team members carrying a life-size representational frame of a Camry through the streets of Georgetown. The voice-over reads:

What makes us an engine for the economy?
Plants across America
Nearly 200,000 jobs created
We see beyond cars.

The TV commercial debuted on Monday, October 5 on NewsHour with Jim Lehrer on PBS.

Also there is the “Beyond Cars” campaign site which showcases stories about Toyota’s vision “Beyond Cars” and invites visitors to share their ideas for working together to create a better tomorrow.

The campaign was created in collaboration with advertising agency Dentsu America, Inc. in New York.

New Toyota advertising campaign following his overall concept “Moving Forward”. Toyota Brand Values appears to show the values that drive the company and make Toyota the world leader in research and development of advanced automotive technology, creating intelligent solutions for today’s mobility challenges and taking responsibility for future generations. This is the mission that motivates Toyota.

There are 6 newest Toyota Product Leadership advertisements highlighting Toyota’s leadership in six key themes such as dependability, reliability, safety, efficiency, innovation and longevity. The campaign extends through the website toyota.com/brandportfolio, where Toyota will display their models and what is going on in technology for their cars.

Toyota Chase TV Commercial: Efficiency

Toyota Courier TV Commercial: Dependability

Toyota Overprotective TV Commercial: Safety

Toyota Exhale TV Commercial: Innovation

Toyota Car Wash TV Commercial: Reliability

Toyota Welcome Home TV Commercial: Quality