Craftsman Tools with Young & Rubicam Chicago has made an interesting experiment which turned out to be their new commercial. They created a music composition using only sounds made by Craftsman tools.
Home improvement store chain in Germany Hornbach has launched a new TV commercial called ‘Faces’. The idea is simple – to show face expressions men make when they work with various tools or other stuff that can be bought in Hornbach stores.
Usually, when promoting tools, the commercials give only facts and numbers because that’s what interest the potential buyers. But these new commercials from Integrity went a step further. In the videos they don’t give any specific characteristics about the tools, they just show how guys in constructions are having fun.
Craftsman tools are known for their reliability so the new commercials they have launched is based on the image they already have. In these commercials they test the strength of Craftsman tools by throwing them off the roof or at an old car.