Under Armour sports wear has launched a hilarious short movie about the misunderstanding at the store. The video features a football star and Under Armour face Tom Brady. He would come to a store in California and would ask a consultant to help to find a shirt. The guy identifies that Brady must be from Boston, since he has played there. He starts mocking the footballer about his accent. A crowd surrounds them.
The Economist is launching a new UK brand strategy with its first cinema ad in eight years – a 70 second commercial featuring a high-wire walker.