Ikea and advertising agency Mother from London have made this absolutely wonderful spot! It is so good, we bet you are going to watch it twice. The creatives have pulled off a film about a journey home.
The video features Cary, who is an insurance customer, therefore he is worth to be treated as the first class hero. You know, the one who has a TV show. The commercial is made in a TV show opening manner, is full of effects, ridiculous stunts and beautiful ladies. Funny and colorful, definitely worth seeing.