Pedigree and advertising agency AMV BBDO from London have released this affective video ad recently. The campaign combats animal cruelty. The spot depicts a dog named Mojo, whose callous master is tormenting the poor animal. The dog lives a miserable life, until a rescue team saves him. Pedigree claims that a good nutrition is crucial for good health, therefore the brand donates 1 million cans of food this year.