The new FIFA 2010 TV commercial starts pre-match with Wayne Rooney, Karim Benzema, Xavi, a host of other pro football players including Theo Walcott, Tim Cahill, Bastian Schweinsteiger. This commercial debuts this weekend during the Manchester City v Manchester United match.
Wieden + Kennedy and Nike put the spotlight on Arsenal's young star Theo Walcott.The difference of Theo Walcott - Fast is never enough. Theo’s lightning pace terrifies defenders and turns games. But it’s never enough. To Make the Difference, fast must be fused with an insatiable hunger to be better. To be more than any opposition can handle. Every single week.
The 2009/2010 season is here and Nike's top athletes are ready. They've set themselves targets and pledged their ambition. They've even put pen to ball and signed the T90 Ascente which will feature in every Premier League fixture. Check out London Arsenal's pledges in this film then make your own at nikefootball.com.