Honda and advertising agency F/Nazca Saatchi & Saatchi from Brazil have released this brilliant spot recently. Yes, the spot claims, Honda was present during the French Revolution in the 17th century! How come is it possible?
The spot takes place at the pet store. Another lazy and slow day passes by. Until a guy puts a piece of Trident chewing gum in his mouth. Then the fun, accompanied by The Queen's “Galileo Galileo”, starts.
Animated one minute film demonstrates the cost of urbanization. It is like war: the wildlife is being destroyed for consumerist reasons. The organization draws our attention to the importance of the rainforest and its preservation. The metaphorical style of the cartoon is very eloquent and affective.