The Football Association and advertising agency Man+Hatchet have released this awesome video spot. The ad raises our awareness about respect. It features angry and miserable parents, who bully their own kids. Instead of supporting and loving them unconditionally, adults address the worst things towards the youngsters. But then a robot comes in and teaches them some respect.
The Football Association Commercial: Respect II. The second in The FA's series of Respect films featuring actor Ray Winstone, aimed at highlighting the pressures placed on young footballers by angry and aggressive parents.
The FA Commercial: Whatever Your Level. The whistle goes, the game is underway. This is your time, nothing else matters. Whatever your level, there are 30,000 men’s eleven-a-side teams out there registering players now for the new season [...]
Hollywood tough guy Ray Winstone is supporting The FA’s Respect programme by starring in an online film that aims to improve parental behaviour on the touchline at youth football matches.