The Economist new poster follows the “Get a world view. Read the Economist” concept that this magazine is relevant, accessible and understandable to everyone. This poster especially emphasizes the comprehensibility of The Economist.
The Economist Magazine, in a bid to demonstrate the global accessibility of the Economist, is running a billboard advertising campaign featuring five different electric sockets. he campaign aims to provide a visual representation of anyone, anywhere in the world being able to access and plug into The Economist and keep in touch with what is happening around the world.
The Economist is launching a new UK brand strategy with its first cinema ad in eight years – a 70 second commercial featuring a high-wire walker.