Lexus and advertising agency Team One have released a new exciting film recently. The creatives have asked 200 Instagrammers to participate in making a Lexus film. The video was made of the Instagram pictures – one frame at a time. In this spot see the preview of the future film and the movie making process.
Lexus and advertising agency Team One have made this beautiful video commercial lately. The video is from the new Lexus campaign “Amazing in Motion“. The spot depicts two gorgeous puppets made of steel. They wander the streets of the city separately until they meet each other and performs an amazing dance for people.
The commercial features a beautiful lady, all dressed up and strutting down the street, filled with snow, in heels. The brand promotes Lexus All-Weather Drive and suggests not to sacrifice style. Ever!
Lexus and advertising agency Team One have made this incredibly stylish video ad. The spot takes place at the trendy part of the city, that also got a digital retouch. The stylish Lexus ES drives along the city, which is divided into to two parts, as if it was a mirror reflection.
Lexus has launched a new commercial for their new RX model. The idea is simple – to show that this car feels a very natural place to be in. Every button, every switch or screen feels like any other gadget you are used to.
One of the rule of brand positioning states: if you are first in the market, most likely you are also first choice in people’s minds. It means that you are the market leader and the competitors must position themselves in some other way to attract attention. This is how Lexus positions irself as market leader
Lexus ES Commercial - Cards with Bryan Berg. We started by designing one of the smoothest engines anywhere. Then we included 88 measures to absorb, dampen and even cancel vibrations. To [...]