The new campaign features a funny duet, which has replaced comedian Maria Bamford, who was the face of a brand for two years. These guys perform traditional Christmas carols, with changed witty lyrics, that promote Black Friday shopping.
The spot features Taylor Swift and plays an excerpt from one her newest songs. She dances in the room, tears away wallpapers and the room turns into stage with fluttering red curtains. The album is called “Red”, so the color dominates in this commercial, as well.
The brand opens Christmas season on our site. It is never too early to prepare for the most important celebration in the market department. The video features giant Target Bullseye mascot, that brings presents. It suggests that "The holidays are coming and they're gonna be big". Kate Miller-Heidke's song "Are you ready?" is playing in the background.