E*TRADE and advertising agency Ogilvy & Mather from New York have released this great video spot. The commercial features a rock climber, who is hanging and balancing dangerously on a rock.
The video takes place at the girls soccer pitch. They play the game until they hear a voice, encouraging them to drop sports and become beautiful, fashionable and concerned about their bodies. The campaign supports female sports. According to it, both sexes equally participate in sports from the age of six. However, from the age of 14 the number of female athletes decrease.
Two new spots to promote Visa's tie-up with the NFL. First commercial, created by TBWA/Chiat Day/Los Angeles, following the concept "More people go with Visa". Second commercial remember, that this season, Visa could be your ticket to gameday.