The campaign started with two mysterious teasers – statements "Money is Good" and "Money is Bad" – appearing on New Zealand's television for three weeks. There was no sign of BNZ then. Now it has launched this 90 second film, which stresses the importance of using money for the good reasons.
It features a couple that wakes up in the morning. Obviously this was their first night together after they have met for the first time. It feels a bit awkward. But as more time they spend together, the better it feels. They have breakfast, then go to the New World, buy some food and have a nice picnic in the nature.