In order to demonstrate the outstanding performance of its grooming regimen Gillette produced a big painted billboard in New York City with Yankees star Derek Jeter. The billboard is being repainted daily to reflect the various stages of men’s grooming.
Nike Women launched new marketing campaign "Make yourself" to encourage women to improve their physical form and share their strategy of becoming ‘the best versions’ of themselves. For "Make Yourself" campaign Nike also invited female athletes like American surfer Monica Byrne-Wickey, Dutch footballer Anouk Hoogendijk and American skier Julia Mancuso to unveil their own secrets of getting fit.
On the February 2010 Kia announced about marketing partnerships with Michelle Wie. And now we can see Wie’s first commercial with Kia and the Soul. In this ad Michelle Wie show the hipness and street-smarts of the Soul.
Nike and Wieden + Kennedy launched a campaign focused on different sports around the theme "Boom." A "Boom" moment is a game changing play. Some of the greatest athletes and coaches from many different sports appear in 15 seconds spots of “Boom” series to show the viewer the visual interpretation of what a BOOM moment is.