Adidas basketball launched a new marketing campaign called “Fast Don’t Lie,” featured NBA stars Dwight Howard, Derrick Rose and “Slim Chin” played by Ken Jeong to promote AdiZero Rose and Beast shoes.
Converse has launched its new Fall 2010 brand campaign "The Procession". The ad was directed by Antoine Fuqua. The film's campaign invites consumers to make part of the "The Procession," a movement alongside legends Basketball Julius "Dr. J "Erving, Miami Heat basketball player Carlos Arroyo; musicians Doug E Fresh and Jim Jones; legendary ball-handler God Shammgod and others.
Adidas has launched a new advertising campaign "It's on me for my Brotherhood" with a video "It's on me for we" which you can watch below. The campaing is featuring rising NBA stars, Dwight Howard and Derrick Rose, to celebrate the individuals of a Brotherhood and the contributions they make to their team.
A pretty interesting new campaign from Adidas called "Performance Revolution". On its website Adidas is asking NBA star players to answer the question: what is better, be stronger or faster? The campaign was created to promote Techfit, the new compression system which helps both increasing the speed and the strength of the player.
The CTR360 Maestri football boots are the new release from Nike. In order to promote new CTR60 boots Nike Football launched Nike Football+. Nike Football+ is a combination of Nike premium boots, pro training programs and access to the worlds top coaches and footballers.
Nike Commercial: Don't Criticize (Hyperize). Hyperizers made up of Fog Raw (Mo Williams), Velvet Hoop (Kevin Durant), Chief Blocka (Andre Iguodala), and Ice-O (Rashard Lewis). The Hyperizers first single, Don’t Criticize (Hyperize)