The one minute long video promotes Nika's fashionable and deluxe watches. The spot takes place at the bank's storage. That is the place where the gold bars are stored. Suddenly the guard gets a notice: something is going on in there. That is not a robbery. That is Nika's Watches: beautifully made simulations of golden parts uniting together.
The television network laSexta and creative agency Leo Burnett Iberia from Spain, Madrid made this funny commercial presenting their brand new and most important show – Alcatraz. The commercial is like an independent video itself, telling its own story. It features the sentenced men who serve as a food makers and deliverymen.