Sala de Pesquisa launched a print advertisement campaign with a motto „Listen to what your consumers think“. It promotes the freedom to speek and be heard by the industry and corporations.
Lego and its creative partner Ogilvy from Costa Rica have launched a new print advertisement entitled “Big Bang”. The print ad is a beautiful visual experience of an explosion. It is made of the Lego bricks. The visual effect of colors make it seem as the Big Bang simulation. And the idea of the first particles being the Lego bricks gives the ad an original concept.
ABTO – the Organ Transplant Association – and creative agency DDB from Brazil rolled out a new commercial promoting to become an organ donor. The video is a wonderful, mystic and quite dark experience. The cartoon and the voice behind the camera tell the story about the afterlife. They say that soul does not die it goes through the land of the dead.
Leo Burnett Argentina introduces the new Fiat Palio. In a quite tacky manner. The commercial features a couple driving home. When they have arrived, the women tells her man that even if he thinks she is pretty she has decided to do a boob job. Then we can see the euphoric dream moment the man has after hearing it. He simply swims through her breasts.
The office furniture brand Staples and creative agency DAVID have just launched a hilarious commercial entitled “Screensaver”. The advertisement features a secretary and her colleague waiting for important guests to come. Her boss notices that a computer desktop is very messy. So she suggests to put a screensaver on. He also notices that the shelves do not look well either.
Zonajobs – the job search site and DraftFCB Buenos Aires launched this hilarious video commercial entitled “Grandma”. The advertisement features Grandma who is lying in her death bed and later is buried. Surprisingly as in some kind of a zombie movie she rises from the grave: we can see her hand emerging from the ground. And later she would face numerous ridiculous deadly accidents.
The eating reduction program Meta Real and Sao Paulo's JWT launched a hilarious commercial about its product – the Virtual Fridge Lock. The spot features a guy who would wake up at 1:00 AM and go to the fridge. As he opens it, the Virtual Fridge Lock sends a signal to Facebook, where his friends can see, that he is awake and probably has a night snack.
English School from Brazil came out with this fantastic but rather radical print advertisement. The commercial announces: “Make your English clear”. There are three different prints, featuring a rat, a sheep and a bear. But that is not all.
The language center Easy Way launched an online advertisement for foreign English students. The video advertises Google's speech recognition. Every English student can practice with it by saying a required word. Depending on their pronunciation skills a different reaction from a cartoon heroes arise.
Flying Horse energy drink launched a new commercial together with a creative agency Ogilvy & Mather from Brazil. The commercial takes place at some kind of a shop where two guys are working when the electricity turns out. It was due to the generator which broke down. One fella notices that a sandwich before it hits the ground turns around in the air.
BGH Microwaves and Argentinian Saatchi & Saatchi launched this funny advertisement. It documents the funny process of creating the ad: the usual talk of a client and creative agency. Than we can see how the microwaves are being build literally. And the last part of the video is a knockout: the guy is casually heating his lunch.
Dr Scholl rolled out its new print advertisement together with creative agency Ogilvy & Mather Andina from Caracas, Venezuela. Its new product – foot powder – is represented in two print commercials. It features man and a women with a nose-foot. It is a nice work and a great idea, which makes this ad funny and a foot product attractive.
MASP Art School announces a new enrollment and therefore a new print campaign. This print campaign presents three the most famous painters of all the time: Dutch Vincent van Gogh, and two Spanish painters – Salvador Dali and Pablo Picasso.
WWF and Ogilvy & Mather Mexico came up with a commercial “We Are All Connected” as part of a campaign “One Minute of Responsibility”. The fabulous video is kind of a slow motion cartoon where figures of animals, birds, kites and humans are made form the ropes which also are connected between each individual figure. A magnificent idea yet very simple.
BGH Air Conditioners together with Del Campo Nazca Saatchi & Saatchi, Buenos Aires presents – Dad’s in Briefs. A very witty video, illustrating why it is so important to get an air conditioning system.