The video features people, who have a very expensive DSLR gear, but have no clue how to use it! The flasher, macro freak, vidiot, status updaters, sideline hero and other guys are desperately trying to fulfill their lives with nice photos. However, they look hilarious.
The spot takes place at the fancy library. Students are studying books in silence. Suddenly, some guys put on their phones and start dancing. Scenes with music from Sony Walkman are interchanged with the deafening silence with graceful movements of the dancers. Cool short video ad.