A very charming Sony PlayStation video spot from Argentina. It shows us a story of a man, named Victor, who has retained his childlike spirit event though he is grown up. The idea is not that unique, but the way it's expressed - definitely is.
Sony has created a viral re-positioning campaign for the PlayStation 3 in France. The campaign includes 3 teaser movies and a revelatory film. The teaser movies show people who suddenly realize that they have a twin who is acting really wild and crazy.