A very charming Sony PlayStation video spot from Argentina. It shows us a story of a man, named Victor, who has retained his childlike spirit event though he is grown up. The idea is not that unique, but the way it's expressed - definitely is.
Sony has created a viral re-positioning campaign for the PlayStation 3 in France. The campaign includes 3 teaser movies and a revelatory film. The teaser movies show people who suddenly realize that they have a twin who is acting really wild and crazy.
Nowadays, to promote a new computer it’s not enough to say all the numbers about its hardware and expect that potential buyers will be interested. Sony came up with an idea how to really deliver a message that their new VAIO laptops are fast and capable of anything.
Sony has released new commercial for their Make.Believe campaign. This ad features a boy who takes a journey through Sony worlds that represent fields Sony is competing in.
Sony Ericsson presented new service – PlayNow plus. To promote it, they created a multichannel global campaign. The idea whole campaign is that music is everywhere in the air.