In November 2010 JWT London has launched an interactive online film, Encourage Omar, in support of the Special Olympics Great Britain. Called ‘Encouragement’, the film shows how positive support helps people with learning disabilities transform their lives through sport.
To support the the initiative of SESI to fight children sexual exploitation one of the greatest symbols of Brazil "closed his arms" and "embraced" the city with a help of projections and lights.
BC Hydro has launched a $1.9 million an integrated campaign to draw attention to how electricity is currently wasted. The campaign includes new television commercials, community events and online marketing. The television ad, titled "Ridiculous Lights" shows that the most ridiculous things about wasting power, by leaving a lights or computer on is that for some reason we don’t think it is ridiculous. The videos "work" and "home" show it in a hilarious way.
WWF has launched a new funny commercial for the Earth hour. They ask people to turn their lights off for one hour. The commercial shows a famous character Dart Vader telling a story about his life and his image problems because people think that he is a bad person.
The Royal Life Saving Association of Western Australia has launched a new TV ad campaign with a single goal – to reduce the number of water related accidents in Australia.
New MexicoDepartment of Transportation has launched a TV ad campaign to attract attention to the horrifying consequences of drinking and driving.
TV commercial for Ramon Rubial Fundation aimed at Spanish people living abroad. The goal of this campaign is to inform that no matter in what country you get into drugs, that country can become a prison for you.
Advertisement series for Australian division of Save The Children organization. The advertising campaign includes outdoor and print adverts. the goal is to raise awareness of child abuse, slavery and other serious problems.
TV commercial for Washington area woman's foundation proves that for an ad to catch one’s attention is enough have a powerful and appealing message. Using only simple animation minimalistic music this ad tells an emotional story about a woman struggling in her life.