Bristol Myers-Squibb Canada launched the third phase of its One Life to Live HIV awareness campaign. The “One Life to Live” campaign first launched in 2008 and, for its first two years, was predominantly focused on encouraging Canadians to get tested for HIV. This year's campaign includes creative targeting people already living with the disease.
Samaritans ambient campaign: Bookmark. The Samaritans came to the advertising agency with a very limited production budget, and absolutely no money for media. With this challenge, they came up with a cost-effective and highly creative solution – turn something as basic as a bookmark into an advertising medium. By placing these bookmarks in strategic locations they successfully reached out to their core audience in a more discreet and personal way, as opposed to using mass advertising.
In an effort to show dads the critical role they play in their children's lives, the Ad Council has partnered with the National Responsible Fatherhood Clearinghouse and volunteer ad agency Campbell-Ewald to create a new “Take Time to Be a Dad Today” advertising campaign.
New ad campaign for Food Banks - “Donate a barcode. Feed the hungry”. Print ads and TV commercial shows the bar codes foods symbolizing the fight against hunger, under the signature "Donate a barcode. Feed the hungry. "