The commercial features Miami Heat's player LeBron James. The video was launched during the match between Miami Heat and Boston Celtics, which opened the new NBA season. The spot documents LeBron's day before the important match.
The commercials promote Samsung Galaxy, which enables you to watch your favorite TV programs on your cellphone, wherever you are. The creatives pulled off three funny situations, where television saves people. For instance, it saves you from an annoying musician in a bus.