AIDES and advertising agency TBWA from Paris have released this hysterical video ad. The French HIV organization raises our awareness about protection, once again. The creatives have pulled off a funny scenario, which encourages women to also take care of protecting themselves and their partner. See why.
The short video features Meerkats, hanging out in the desert. Suddenly they hear a music and a car coming. After they realize it is Renault, they quickly go home and put on a fancy costumes. They stand beside the road while Renault is passing by. The slow motion effect and Puccini's aria give the feeling of nobility.