Domtar and advertising agency Eric Mower + Associates have released a new campaign recently. The company celebrates the benefits of paper. Yes, paper is not out of fashion yet, according to the creatives. See two funny situations. In the first video a lady did not get a paper card. Do you think it wouldn't matter? Think again. The second video features a man, who did not find a paper tutorial to his computer.
The video features a couple, driving in their car. The voice behind the camera is telling the story of how this couple has taken care of something and now it is the time to release it. It seems that he is talking about some animal, however, it is their son. Nevertheless, before father leaves him in a college yard, he gives AFCU card as if he was feeding an animal.
The video features a bunch of clowns, standing besides the tiny vehicle and questioning if they all are going to fit in it. Unfortunately, we do not get the expected attempt of the clowns, trying to fit in there. Because they have a solution: America's First Credit Union. However, the video takes a funny twist in the end.