The pictures feature the athletes from the Olympics. Their success in the game is framed into a photo. Very smart indeed. Simple and to the point. The title says: Getty Images Editorial. Images In Real-Time from the Olympics.
Now, this is kind of a business tutorial. If you are looking for ideas how to incorporate new technologies so that they would earn you money, this might be the good lesson. Creatives have made a first location-based print ad. When customer encounters it with a telephone, it will give the exact address of where the nearest cafe is. As well, as free coffee.