In 1959 Volvo invented the three-point safety belt which is one of the most important safety features in every car. It’s used in almost all cars now available but the problem is that not all people tend to wear safety belts. This new campaign called ‘Safe and Style’ was created in order to change people’s habits in UAE, where they see the safety belt wearing as not very ‘cool’ thing to do.
New MexicoDepartment of Transportation has launched a TV ad campaign to attract attention to the horrifying consequences of drinking and driving.
the new TAC TV spot shows a number of short stories about people who experience a road accident and the consequences of it. Whether it’s alcohol, drugs or something else, the outcome is the same – somebody gets hurt.
There is a road where cars can’t stop in time so they kill cute little animals. The massacre goes on until along comes the Michelin Man and puts Michelin tires on the car so it could stop in a shorter distance.
