Meccano and advertising agency Y&R from Paris have launched a new print campaign. Three images feature kids. In each of them they have something they want, but cannot have. Therefore, instead of crying and complaining, they made it themselves: a dog, a drum set and a motorbike.
Opel launched a new print advertisement campaign promoting its safety. The car is said to have a very good lighting system, which would not let the danger pass unnoticed. The safety issue is being very important lately. And creatives have done a really good job advertising the topic. In the ads below we can see the shadows of a rabbit and a boar, that have been lit by the Opel lights. The shadows are made huge and impressive.