The campaign, promoting dental floss, includes three images. It looks like a normal couple picture for a memory. Nevertheless, something is wrong. Take a closer look. The titles on the prints say: Not even that missing ear gets more attention than mouth without care. Not even that extra hand gets more attention than mouth without care. Not even that six-fingered hand gets more attention than mouth without care.
LG and Sao Paulo's advertising agency Y&R have launched an amazing print ad campaign “Boombox”. The three cartooned pictures feature incredible giants: Godzilla, Gorilla and Robot. They are dressed in a hip-hop style. They bring a car instead of a boombox on their shoulder. A very original and creative way to promote LG's car audio system.