A really great event was recently held in Hungary by the telecom giant DJUICE, in partnership with Leo Burnett and the Red Cross. The goal was to encourage youngsters to donate blood.
Canadian Red Cross: We Answer Campaign. To commemorate its 100th Anniversary, the “We Answer” campaign was commissioned by the Canadian Red Cross (B.C) to help raise public awareness of its role – both locally and internationally. Media included television, radio, print, outdoor and online materials.