Funny Commercials World

Upstate University Health System Rebranding Campaign The Syracuse academic medical center has adopted a new name, Upstate University Health System, and launched rebranding campaign that includes TV, print and radio advertising. The rebranding campaign will cost Upstate nearly $1 million over two years. Lewis Communications, an out-of-state ad agency with expertise in health care, developed the new name and launched the branding campaign.

ANZ Bank Rebranding Campaign: We Live In Your World The ANZ bank is spending $ 15 million in a new logo and positioning for their brand. The rebranding was driven by the company's values which put people at the centre of the organisation. With the tag line "We live in your world" the TV campaign and the logo itself revolve around the idea of people.