The video features Radiohead – their song “Everything in its right place” is being played in the background, while a polar bear is wandering in the London streets. She is homeless and helpless. In the end we hear Jude Law's voice, inviting us to join the cause of stopping the global warming. So that the Arctic and this bear would be saved.
Marvin Magazine together with Latin Works creative group present video campaign. The campaign consists of five commercial videos, presenting different song by a different musician. It shows the effects and reactions on a not yet born baby when he listens to Radiohead, Nirvana, Kanye West, The Smits or Animal Collective.