Public awareness messages

Apollo Hospitals Commercial: Blood Donation
Apollo Hospitals Commercial: Blood Donation

Sad commercial created by JWT New Delhi for the Indian hospital chain Apollo Hospitals. The ad is set on the stage of a reality TV show. The message asks people to reflect on the time spent on TV shows or less important matters while others are suffering.

Publicitario Consejo Argentino: Listen to yourself
Publicitario Consejo Argentino: Listen to yourself

New campaign created by Ogilvy from Argentina to Publicitario Consejo Argentino. To create awareness of the unacknowledged issue of verbal abuse towards children, Ogilvy and Peluca created these hard-hitting PSA's for the Argentine market.

PETA Celebrity Ad Series: Save the Seals
PETA Celebrity Ad Series: Save the Seals

PETA launched new advertising campaign "Save the Seals" featured dozens of celebrities and athletes. Dozens of celebrities and athletes signed up for our "Save the Seals" ad series, including 90210 star Jennie Garth, World Boxing Association welterweight champion "Sugar" Shane Mosley, members of indie band Animal Collective, reality TV star and model Brody Jenner, 2008 Playboy Playmate of the [...]

Adopt a Pet Campaign – The Shelter Pet Project
Adopt a Pet Campaign – The Shelter Pet Project

The Shelter Pet Project is designed to encourage pet lovers to make shelters and rescue groups the first place they turn to when acquiring companion animals. Campaign ads use humor to give shelter pets a voice and break down negative stereotypes

Amnesty International campaign: Insomnia, Amnesty Nights
Amnesty International campaign: Insomnia, Amnesty Nights

Amnesty International is planning to raise public awareness of human rights in an original and festive way. On October 22 to 25 it invites everyone to take part in events organized for the Amnesty nights. The more people get involved, the more noise they'll make.

Christina Aguilera in World Hunger Relief campaign “From Hunger to Hope”
Christina Aguilera in World Hunger Relief campaign “From Hunger to Hope” (3)

In July the 28-year-old singer Christina Aguilera has accepted the role of international spokesperson for the for the campaign against hunger "World Hunger Relief", which is organized by major restaurant chains such as KFC, Pizza Hut and Taco Bell.

Amnesty International: Snow White
Amnesty International: Snow White

Amnesty International Commercial "Violence against women" with Snow White. Mom was reading me a tale, till daddy came back... Violence against women is violation of human rights.

Amnesty International: Red Little Tender
Amnesty International: Red Little Tender

Amnesty International Commercial: Red Little Tender. Mom was reading me a tale, till daddy came back... Violence against women is violation of human rights. Advertiser: Amnesty International

The Community Against Preventable Injuries Campaign
The Community Against Preventable Injuries Campaign

The campaign aims to raise awareness about preventable injuries and to challenge the belief that most people hold that serious injuries only happen to other people. Preventable injuries are the #1 killer of British Columbians between the ages of 1 and 44. These injuries are preventable because they're often the direct result of our attitudes and behaviours.

Home Office: Know Your Limits
Home Office: Know Your Limits

You wouldn't start a night like this, so why end it that way? Think before you drink.

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