Nissan had to boost its test drives in UAE city, therefore it collaborated with the real estate's agents. They recognized the tendency: new comers are usually looking for a home, as well as for a new car. So Nissan arranged a test drive with a vehicle, that would suite the particular customer's style. It has attracted new drivers for the company.
In 1959 Volvo invented the three-point safety belt which is one of the most important safety features in every car. It’s used in almost all cars now available but the problem is that not all people tend to wear safety belts. This new campaign called ‘Safe and Style’ was created in order to change people’s habits in UAE, where they see the safety belt wearing as not very ‘cool’ thing to do.