Hell Pizza and creative agency from Auckland Barnes, Catmur & Friends have made this wicked yet funny video ad for a campaign “Pizza Roulette”. The video features a naughty announcer who has an offer: you can get an extra hot sauce on only one slice of your pizza. Just like a Russian roulette: since you do not know which one is the hottest slice. The fun of unexpectedness! Hell Pizza invites you to join and play.