Subaru launched a new campaign “All 4 the driver” with a goal to reposition their brand. Now Subaru is mainly known for its sophisticated engineering but with the new campaign they hope to change the perception of the brand to more driver-orientated, emotionally attractive position.
The new Subaru Liberty commercial titled Drifter was done by Australian advertising agency Leo Burnett, Sydney for Subaru company. Subaru Liberty GT - Not for the faint of heart. Executive Creative Directors: Andy DiLallo, Jay Benjamin. Art Directors: Chris Moreira, Mark Scholler.