The government is concerned about violence, which shakes the country. Therefore these effective images were launched, that depict the last words of the victims. They raise our awareness, pointing out constructive ways to deal with the problems.
Elmex wanted to promote their anti-cavities toothpaste, under the tagline "Helps prevent cavities" and asked them to find a surprising way to expose it. They collaborated with the leading bus company in Israel, and printed over 600,000 season [...]