The brand presents a new exciting model – Opel Adam. Thousands of new possibilities – the vehicle adapts to your lifestyle. The brand stresses personality instead of conformity and offers to design your own interior and exterior.
Opel launched a new print advertisement campaign promoting its safety. The car is said to have a very good lighting system, which would not let the danger pass unnoticed. The safety issue is being very important lately. And creatives have done a really good job advertising the topic. In the ads below we can see the shadows of a rabbit and a boar, that have been lit by the Opel lights. The shadows are made huge and impressive.