RONA is showing their support for Canadian athletes in this years Olympics, that will start this week, and launches this video. The incredible commercial takes us to an overwhelming journey through the Canadian forests, mountains, rivers, facing bears and other dangerous situations. People are running a relay and they transfer a screwdriver!
McDonald's and advertising agency Leo Burnett London have launched this commercial due to the 2012 Olympics, entitled „We All Make the Games“. The video features the punchers, the peekers, the clappers and nappers, and all those who are interested or not in sports and Olympics. Everyone makes a game and all of us make the games. Therefore, McDonald's tribute is for everyone, whether it is a McDonald's fan, a sports fan or both.
Procter&Gamble has collaborated with advertising agency Wieden + Kennedy Portland and launched this tears squeezing commercial entitled “Kids”.The Olympics fever has taken the companies and the creative agencies, as well. P&G has made this video in an account of traditional values. Although the video is called “Kids” it is about moms. We see athletes as children.