The campaign was launched just before the London Olympics had started. The cute series are a tribute to the millions of fans, who watch the games. This time the Paralympics. The latter would not happen without the army of loyal supporters. The video is really nice and amusing. Check it out.
GE and advertising agency BBDO from New York have made this impressive video simulation entitled „Measure“. The ad features athletes in the action. As they are running, bicycling, swimming or rowing, a short glimpse of their muscles appears. As if the camera could see through. It, along with the finest GE technologies, is set against the human spirit, which cannot be falsified.
Nike and creative agency Wieden + Kennedy Portland have made this inspiring commercial entitled „Find Your Greatness“. The video is a collage of the various scenes, featuring people of various ages and from different places. The voice behind the camera is telling that no matter who you are or where you are, you still can find your way to greatness.
The video features many musicians and bands: Dizzee Rascal, Eliza Doolittle, Friendly Fires, The Wanted, You Me At Six, Emeli Sandé, Labrinth, Rizzle Kicks, The Wombats and Wretch 32. The campaign made an Olympic Relay and then had musical performances all around UK. Take a look at the greatest moments of the event.
The video features a professional swimmer Ryan Lochte. He swims through the Ocean, through the storms, he swims along to the Ocean's animals, right to London, where this year's Olympics are being held. He also is telling his success secret behind the camera. Inspiring, beautiful commercial, worth seeing.
Glaxo Smith Kline and advertising agency TBWA\London have launched this amazing anti-doping campaign due to the upcoming Olympics. The video features Marlon Devonish. He is preparing for the 'once in a lifetime' race. The beautifully made video takes us to a little journey, where we can feel the emotions and tension of the athletes. Amazing comparisons make it an overwhelming experience.
BBC and director Pete Candeland have made this commercial revealing the strategy of the so important Olympics BBC campaign. The video is entitled „Stadium UK“. It features the cartooned athletes competing in an awesome environment. It is not the traditional stadium, but rather spectacular nature and urban spaces. Swimmers dive into the ocean from a rock cliff – pretty exciting, isn't it?
The video takes place at the concert hall. Some Mini's are lined up before the conductor. He starts conducting and the “musicians” inside of Mini's start pressing the horn. We can hear the notorious “God Save the Queen” melody. The video is made in honor of Olympics that are being held in London this year.
The video features a cute hedge-man that comes to an Olympic village. He is ecological: saves water, electricity. He tries to teach these habits others, as well. As for Dow – it support this “green dream” in London Olympics. There is no better place to spread good ideas as the international celebration.