Nike Women launched new marketing campaign "Make yourself" to encourage women to improve their physical form and share their strategy of becoming ‘the best versions’ of themselves. For "Make Yourself" campaign Nike also invited female athletes like American surfer Monica Byrne-Wickey, Dutch footballer Anouk Hoogendijk and American skier Julia Mancuso to unveil their own secrets of getting fit.
Nike and Wieden + Kennedy launched a campaign focused on different sports around the theme "Boom." A "Boom" moment is a game changing play. Some of the greatest athletes and coaches from many different sports appear in 15 seconds spots of “Boom” series to show the viewer the visual interpretation of what a BOOM moment is.
Since the 2010 FIFA World Cup will start really soon Nike has presented their new commercial called ‘Write the Future’ which features many well known football stars like Wayne Rooney, Franck Ribery, Ronaldihno, Cristiano Ronaldo, Didier Drogba, Andres Iniesta, Cesc Fabregas and many others.
Nike has launched a new TV commercial featuring golf star Tiger Woods and his late father's voice. The father has a few questions before Tiger's return to professional sport.
Nike has launched a new campaign to introduce the Mercurial Vapor Superfly II boots with the new adaptive stud. The spot with Zlatan Ibrahimovic shows how the new boots can adapt to different pitch conditions and help the player to accelerate and change direction much faster.
Nike has launched a new TV spot called ‘Human Chain’. It features many famous athletes such as Lance Armstrong, Maria Sharapova, LaDanian Tomlinson, Rampage Jackson and others. The commercial follows the same concept Nike has been using in their commercials for years.